Hi beautiful,
This week’s Rise + Rebel reMINDer is simple:
Trust the little whispers.
The ones that tell you when something is right.
The ones that tell you when something is off.
The ones that ask you to pause, listen, and stop outsourcing your knowing.
In this week’s new episode of Rise + Rebel Podcast, I sit down with Michelle Doan, founder of Emani Vegan Cosmetics, for a conversation that goes far beyond beauty.
Michelle shares her journey from Vietnam to North America, her experience with painful cystic acne and sensitive skin, and how her own search for healing eventually led her to build a clean beauty brand rooted in education, skin health, and self-advocacy.
But what stayed with me most was the way she talked about intuition.
The little whispers.
Knowing when to say yes.
Knowing when to say no.
Learning to receive.
Learning to trust yourself.
Learning that sometimes your own life experience is the thing you are meant to build from.
That feels very Rise + Rebel to me.
Because so much of becoming who we were always meant to be starts with learning how to hear ourselves again.

Come See Rise + Rebel in Person
I’ll also be popping up with Rise + Rebel Shop at Goose Creek Christmas in July.
When: Saturday, July 25, 2 PM to 5 PM
Where: Uptown Carnes Greenspace
Address: 2471 N. Main Street, Goose Creek, SC
Come support, shop, say hi, and enjoy the festivities.
Rise + Rebel Shop is for women becoming who they were always meant to be, and I always love getting to bring the pieces out into the real world.
If you’ve been wanting to see the clothing, touch the fabrics, try something on, or just come connect in person, this is a beautiful chance to do it.

Also coming up:
Virtual Lunch & Learn on Business Space
I’ll also be hosting a virtual Lunch & Learn on business space for business owners, founders, entrepreneurs, and anyone curious about leasing, buying, or understanding commercial space.
This is especially for the person who is thinking:
“I know I need a space, but I don’t know what to ask.”
Or:
“I don’t know what my next step is.”
We’ll talk about what to consider before making a business space decision, what questions to ask, and how to feel more clear before signing something expensive.
Because your next business move does not need to feel confusing.
Since it is virtual, you can join from anywhere and connect with me in real time.
A little more soon…
I have more events coming up in August, and I’ll share those in the next letter.
For now, this week is about supporting Michelle’s new episode, trusting the little whispers, and remembering that your intuition is not random.
It may be the beginning of the next version of you.
With love,
Aya Hoja
Founder of Rise + Rebel
Host of Rise + Rebel Podcast
Commercial Real Estate Advisor
P.S. If this letter made you think of someone who is building something, healing something, or learning to trust herself again, send it to her.

